Fish & Fonts – The Story behind Angler
Jul/090
I’m often asked how I came up with the names of Family Plaque’s text styles. The answer is less than glamorous: I locked myself in the office until I figured them out. And, although I’m emotionally attached to them all because of that, one stands out above the others: Angler.
When my husband and I moved to Colorado in 2001, I took to fly fishing like a duck to water. Now, I grew up Bass fishing in the Ozarks with my dad, but I’ve got to tell you, nothing compares to fly fishing for Trout. It requires a lot of patience, technique and passion – and love. You have to love it to be able to put so much work into catching (and releasing) a Trout. So, that day I locked myself in the office, I took one look at the list of fonts before me and the one that became Angler was a no brainer. Looking at the pictures below, I think you’ll see why:
A beautiful fly cast creates the "F" in our Angler text style.
Angler would become Family Plaque’s signature font and most popular text style, and for good reason. The lines are clean and smooth, just like a great fly cast.
All our text styles have a special place in my heart, but just as Bass fishing can’t compare to Trout fishing, nothing compares to Angler.
Roxanne, releasing what was surely a large and impressive Trout, on the waters of the Miracle Mile, Colorado.